Daily Horoscope: Amazon Renames Kindle Unlimited "Kindle+," and the Stars Confirm Infinity Has Been Downgraded

Amazon did something on Thursday that mathematicians spent centuries insisting was impossible. It made Unlimited smaller. Kindle Unlimited is now Kindle+, the first product in history to go from infinity to a plus sign and call it progress.

The price stays $11.99 a month. The borrowing limit stays 20 titles. The due dates stay imaginary. What changed is the name and the narrators, some of whom are now AI, so the bedtime story finally has a voice that has never been to bed. Amazon's official pitch: "Skip the wait lists: Every book in the Kindle+ catalog is ready to enjoy instantly." The stars, who have been on a wait list since the Big Bang, took that personally.

Android Authority summed up the industry mood: "Just like every other subscription service these days, the new name will have a Plus in it." Disney has one. Apple has one. Your gym will have one by spring. The cosmos read the room and filed the following forecasts.

Aries: You will rename a problem instead of solving it. Management will call this a rebrand. Your therapist will call it Tuesday.

Taurus: You always wanted unlimited. You will settle for plus. This is called adulthood, and it also bills monthly.

Gemini: Two voices in your head will argue all day. One of them is now AI-narrated. It will mispronounce your name with total confidence.

Cancer: You are holding 20 things at once and returning none of them. Amazon calls this a subscription. Your ex called it the storage unit.

Leo: You were born Unlimited. Accept that the world now sees you as a Plus. A plus is still positive. Barely.

Virgo: You will read the fine print and learn Kindle+ is not included with Prime. You will feel vindicated, then charged.

Libra: Balance returns. Prime members get one free book a month, the literary version of a mint on the pillow at a hotel you are not staying in.

Scorpio: Someone in your life is quietly being replaced by a synthetic voice. Check whether it is your audiobook narrator or your manager. Then check again.

Sagittarius: Adventure calls with no due date, which is also how you have been treating your neighbor's lawnmower.

Capricorn: Since 2014, Amazon says, members have read more than 3 billion books. You have started four of them. The stars admire your commitment to beginnings.

Aquarius: A visionary idea strikes: take something already named endless and give it a smaller name. Congratulations. You now think like a branding department.

Pisces: You will drift off during an audiobook and wake six chapters later. The AI narrator will not notice. It never noticed you were there.

Lucky number: 20, the number of things you may hold at once. Lucky color: whatever Unlimited looked like before it lost weight. Infinity, for its part, has accepted the demotion with grace. It has plenty of time to get over it.